The Elements of Brand Virtual Workshop
Are you a self-starter, ready to move your brand forward with intention and purpose? If so, we invite you to join us for our Elements of Brand Workshop.
In this 5-hour intimate small group workshop, we will guide you through the exact process that we have used to help so many businesses turn an inspiration into a full-blown brand. Whether you’re starting from scratch, course-correcting, or evolving, our goal is to help you grow a brand that you truly love!
Fall 2025 & Winter 2026 dates open!
- October 23, 2025 (9-2pm CST)
- October 25, 2025 (9-2pm CST)
- January 8, 2026 (9-2pm CST)
- January 10, 2026 9-2pm CST)
What's included?
The Elements of Brand Workshop comes with pre-work and homework worksheets, our full Elements of Brand Workbook, a 5-hour small group workshop with Haley and Raychel, and a free 30-minute follow-up call.
Investment
$285 per person
What it looks like
Prior to the workshop day, you’ll receive your first packet of brand worksheets along with some instructions – we call this pre-work. In order to maximize the value of our time together, we ask that each workshop participant spend as much time as possible BEFORE the workshop doing these preliminary worksheets. The more you put into your pre-work, the more you’ll get out of the workshop.
On the day of the workshop we’ll get on Zoom together a few minutes early and begin promptly at our start time. We have a lot to cover in 5 hours! During our afternoon together, we’ll go over pre-work assignments and answer questions, walk through the entire brand workbook, do some strategy and expression exercises, hear from Haley and Raychel on what they’ve learned over years of branding, and have time for questions and discussion.
After the workshop, you may find yourself with a growing list of things to do. This is normal, and a good thing! Branding your business is A LOT of work, and it won’t all happen right away. Our goal is to give you the knowledge and tools to move forward in this process with a greater understanding of how to accomplish your goals. This is why we give all workshop participants the option of a free 30-minute followup consultation where we can answer questions, clarify information, and firm up your next steps.
Optional Add-On: 4 Private Coaching Sessions
In addition to the group workshop and your complimentary 30-minute follow-up consultation, you have the option to deepen your brand transformation journey with a 4-session private coaching package for an additional $240.
Over the course of four, 60-minute calls with Haley and Raychel, we’ll work side-by-side to refine, expand, and apply what you’ve learned in the workshop directly to your unique business. These sessions are your opportunity to:
Go deeper into the nuances of your brand voice, messaging, and positioning.
Get clarity on decisions that feel stuck or unclear, with seasoned guidance and outside perspective.
Workshop ideas in real time so you can move from concept to execution with confidence.
Tackle your biggest challenges, whether they’re creative, strategic, or rooted in mindset, without the noise of a group setting.
Think of these calls as your own creative boardroom: a safe, inspiring space to explore ideas, problem-solve, and build momentum. Whether you need help fine-tuning your visuals, mapping your next launch, or making brand decisions that feel aligned with your values, we’ll be right there with you, bringing over 30 years of combined experience to the table.
Your brand will leave the workshop with a clear foundation, and these one-on-one sessions will ensure you keep building with focus, intention, and impact.
IN THE WORKSHOP, WE’ll COVER:
Our human-centric approach
Brand purpose
Mission, vision, and values
Brand Personality
Target Audience
Empathy mapping
Comparables / Peers
Market Needs
Brand Position
brand strategy tools
brand expression
voice and tone
Tagline
Brand Color
Brand Vision Boarding
Brand Logo
Typography
Visual Messaging
Brand Assets
Branding Resources
Reserve your spot
When you book, you’ll receive a welcome email, downloadable Elements of Brand workbook, calendar invite with Zoom link, and instructions to begin your workshop pre-work.
Email questions regarding the workshop to [email protected]
